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STATE OF 
MARKET RESEARCH
2024

This report covers the latest market research industry trends in 2024
- What are the main challenges faced by market research agencies?
- What are the most popular tools and methodologies?
- Does AI pose more solutions or challenges to the industry?

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We sat down with market research leaders with differing areas of expertise, and talked to them about their work, priorities, challenges and the latest trends in the market research industry.

In the report, we share our learnings on:
- Key trends and challenges in the industry
- How market researchers are thinking of AI
- Tools and resources that research teams value most.

To dig into all the details, download now.

We sat down with market research leaders with differing areas of expertise, and talked to them about their work, priorities and challenges.

In the report, we share our learnings on:
- Key trends and challenges in the industry
- How market researchers are thinking of AI
- Tools and resources that research teams value most

To dig into all the details, download now!

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